by Cathal Quinn | May 13, 2016 | Blog, SME's Marketing Tips, Social Media Marketing, Social Media Strategy
With over 1.5 billion active monthly users Facebook is a hugely important social media platform for nearly all businesses. A few weeks ago I wrote an article about how to target the right customer on Facebook and in this article I am going to tell you about Facebook...
by Cathal Quinn | May 6, 2016 | Blog, Big Data, Branding, SME's Marketing Tips
I don’t know if you have heard of TED but if you haven’t it is definitely worth visiting www.ted.com to discover the world of TED talks. The aim of TED is to spread Ideas. You may be wondering what has this got to do with spaghetti sauce helping your...
by Cathal Quinn | Apr 26, 2016 | Blog, Branding, SME's Marketing Tips
Coca-Cola have just launched a new “One-Brand” marketing strategy. Initially, it will be implemented in Mexico and it will be rolled out to other markets through 2016 and into 2017. The “One-Brand” strategy focuses on new packaging that unites all...
by Cathal Quinn | Apr 20, 2016 | Social Media Marketing, Return On Investment, SME's Marketing Tips, Social Media Strategy
According to the latest research from IAB Ireland social media display advertising in Ireland has experienced a 72% year on year growth with spending increasing from €28.5 million in 2014 to €49 million in 2015. That is a phenomenal growth rate and these figures prove...
by Cathal Quinn | Apr 15, 2016 | Content Marketing, Blog, Search Engine Optimisation, SME's Marketing Tips, Social Media Marketing, Social Media Strategy
Featured image pixabay.com/Pete Linforth My last blog post offered several reasons why you should have a blog for your business and this week’s post outlines how you should structure your blog posts for search engine optimisation. Blogging is an inbound...
