by Cathal Quinn | Jun 15, 2014 | Blog, Branding, Corporate Social Responsibility
“People now expect brands to improve their lives, their personal well-being and that of their communities and society at large”. Sara de Dois Admap April 2012. Introduction This article will address the opening statement and outline why this and similar...
by Cathal Quinn | May 31, 2014 | Blog, Marketing Video's, Viral Adverts
Image source dreamstime.com When creating an online video advertisement, every digital marketer’s goal is to create a viral video ad that is watched and shared by millions but for many, this remains just a dream! Online, viewers are more in control of the ads they...
by Cathal Quinn | May 23, 2014 | Big Data, Loyalty Cards
Image by Rawpixel.com / shutterstock.com Introduction Big Data is an exciting new development in computing that is revolutionising marketing and commerce in general. This article will define Big Data and outline how organisations are using it to become customer...
by Cathal Quinn | May 8, 2014 | Blog, Social Media Marketing
Image source shutterstock.com and dreamstime.com Every manager or business owner wants to know their return on investment (ROI) in social media, they might not be convinced of the value of it and even if they ‘get it’ they want the hard data to prove it. Most managers...
