by Cathal Quinn | Jan 8, 2016 | Blog, Branding, SME's Marketing Tips
Featured image by Bildagentur Zoonar GmbH / shutterstock.com Whether you are involved in business or you are not, we regularly hear talk in the media about brands, from “brand Beckham” to the “Coca Cola brand”. In fact a common phrase that we...
by Cathal Quinn | Jun 15, 2014 | Blog, Branding, Corporate Social Responsibility
“People now expect brands to improve their lives, their personal well-being and that of their communities and society at large”. Sara de Dois Admap April 2012. Introduction This article will address the opening statement and outline why this and similar...
