In Ireland, over 95% of the population use Google when conducting searches so Google is essential for any business who has a website and wants potential customers to find their business over their competitors. Google’s mobile search algorithm involves over 200 factors that affect the position of your website in Google search and last month Google announced that from the 21st of April, it will increase the weight of “Mobile Friendliness” in its algorithm.
Why is this important?
What this means is that if your website is not “Mobile Friendly”, it will negatively affect the position of your listing on Google search. For the last number of years, you have heard about the importance of mobile and delivering a better user experience (UX) which can improve the conversion rate of your website. But now with over 50% of all Google searches in Ireland conducted on mobile, Google are now rewarding businesses who have made the change and upgraded to a “Mobile Friendly” site.
Even if you are not selling online, when customers are searching for a local business on their mobile and your website is not “Mobile Friendly”, your competitors with a “Mobile Friendly” website, will now be ranking above your business.
What should you do?
Is your site “Mobile Friendly”?
Firstly, you can test that your website is “Mobile Friendly” or use your mobile phone, open a browser and do a search on Google for your website. As you can see in the picture of Enable Marketing’s search results, it will tell you if that webpage on your website is mobile friendly (not every page on your website might be mobile friendly so each page would need to be tested).
If your website is not “Mobile Friendly” and if you are serious about having a presence online then you should consider upgrading your existing site. At Enable Marketing, we are experienced in developing “Mobile friendly” websites and if you would like advice or to discuss options you are welcome to call myself (Cathal Quinn) on (083)1026964 or email: cathal@www.www.enablemarketing.ie.
I hold an MSc in Digital Marketing from Michael Smurfit Graduate Business School, UCD and I am Google Adwords Certified.
If you would like to discuss what we can do for your business you can contact me on (083) 1026964 or email: cathal@www.www.enablemarketing.ie
- Minister Michael Ring Launches P. O’Connor & Son Website - April 19, 2018
- What Style Of Leader Are You? - October 26, 2016
- Mobile Friendly Websites Have Become Way More Important - October 17, 2016
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