by Cathal Quinn | Jul 26, 2016 | Blog, Social Media Marketing, Social Media Strategy
The customer is the life blood of any business and customers should be central when developing a social media strategy for any business. Once a firm knows the type of customer they are targeting it will form the basis of their strategy but it is equally important that...
by Cathal Quinn | Jan 13, 2016 | Blog, SME's Marketing Tips, Social Media Marketing, Social Media Strategy
Featured image by dizain / shutterstock.com A few years ago I completed a Masters in Digital Marketing in Smurfit Business School. As part of the course I developed a Social Media Strategy (SMS) Wheel which is a framework for companies to help them develop their own...
